Jesse and Noah have officially opened The Sunshine Shop. No business hours, no coupons, and apparently no actual retail inventory, but there is a new music video.

The brother duo has released the official video for “The Sunshine Shop,” the title track from their sixth studio album, available through Usonia Records and distributed by Select-O-Hits. The video premiered on American Country Network and digitally through The Country Note, adding another visual chapter to an album that has already produced videos for “I Told A Lie,” “Loving This Night,” “Old Cowboys” featuring Riders in the Sky, and “On Again, Off Again” with Tess Frizzell.

There’s plenty of musical history in the family. Jesse and Noah are the sons of David Bellamy and nephews of Howard Bellamy, the two men better known collectively as the Bellamy Brothers. But The Sunshine Shop isn’t an exercise in recreating the family catalog. Across its 11 tracks, the brothers pull from traditional country, Americana, folk, rock, pop and harmony-driven music while working toward a sound that belongs to them.

That balance between honoring where you came from and figuring out where you’re going is easier said than done in the music business, particularly when the family tree already has a few gold records hanging from it.

The Sunshine Shop is available now across streaming platforms.

Learn More: Jesse and Noah Official Website

Information provided by Jesse and Noah’s publicity team.